What You’ll Take Away

By the end of this free session, you'll walk away knowing how to:

• Spot a real business idea not just a random product, but a genuine problem you're positioned to solve, using simple idea-generation techniques you can apply immediately.

• Validate before you invest how to test whether people will actually pay for your idea before spending money, so you avoid the #1 mistake that kills new businesses.

• Build the entrepreneurial mindset the specific thinking habits that separate marketers who stay employees from marketers who become founders.

• Create a simple one-page business plan no 30-page documents, just a clear, usable plan covering your target market, revenue model, and goals.

• Set real, trackable goals for your first 3, 6, and 12 months so "building a business" stops feeling vague and starts feeling like a plan.

• Write a proposal that gets funded the exact structure investors, grant committees, and lenders expect to see, plus how to make your pitch persuasive instead of generic.

• Know where to find funding a realistic breakdown of funding options available to early-stage Nigerian businesses, from savings and cooperatives to grants and microfinance.